Normalization is a problem of the past, not the present
I have said repeatedly, usually, I admit, to no one in particular, from the first time I heard the usage as a warning, usually screamed (figuratively) in my (virtual) face from a (virtual) hysteric in that inevitable nearly impossible place, all too real, for all its virtuality, Facebook: “Don’t talk about normalizing Trump!” There’s no danger there. It too is impossible. It’s not entirely what the word means anyway.
What we have to fear is an adjustment and periodic readjustment in our perception of all that has come before, which was never normal at the time (and the farther back you go, the farther goes one’s sense of the craziness of the errant behavior). As Corey Robin points out in his essay “Forget About It” in the current Harper’s [paywall], though it’s here, if you want to take a shot at getting access (see below), it’s our constant reassessment upwards of the assault on our notion of normal during the administrations of Richard Nixon, and then later George W. Bush – “Hey those guys weren’t so bad, after all, were they?” – that is the real danger. And it’s a danger not because of the infamous reality distortion field identified by Steve Jobs in one of his P.T. Barnum moments. We’re not likely to accept anything that happens today, that is, any time at all during the tenure of the current incumbent of the White House, will register as normal, not to anyone with any vestige of sanity. It’s the extent to which by comparison some future rough beast (to use that particular, but miserably and perpetually apt trope) may make today’s beast look not half bad to our future selves. Or whoever has managed to replace us.
In short, the dangers of normalization are not to the future or even the present. We like to think we are always capable of vigilance, resistance, and clear-headedness. The danger, because we are never sufficiently in possession of those qualities, is to the past, where we think some pastoral and salubrious notion of normal resides. After all, it’s to that instinct that Trump so scurrilously adverts with his now patent cynicism of a slogan about what we can make of America. What we are making of it, because we suffer the distortions of sensibility that alter our notion of what is normal. And as we seek our way back to some semblance of it, we discover, as we have done repeatedly, that we have lost our way. Possibly irrevocably.
‘“There can be an appalling complexity to innocence,” the political scientist Louis Hartz observed in his classic 1955 study The Liberal Tradition in America, “especially if your point of departure is guilt.” That nexus of guilelessness and guilt, depth and innocence, is usually [Philip] Roth country, but in this instance we’ll have to take the master’s tools and use them ourselves.’ — Corey Robin
Having just undergone the relatively unpleasant, but fortunately rare, experience of having a shipped package from a reseller (in short, merchandise paid for by me) go astray, I am particularly sensitive to the matter of imperfect heuristics in the most banal of interactions. My concerns are amplified personally, because at one time in my career my income derived in part from having in my designer repertoire of skills the need to design and, unfortunately, implement user interfaces on computer screens.
In the case of my package gone astray, the Fedex Ground delivery route driver (I did encounter him the same day, because he managed to deliver the second package from the same reseller accurately) seemed harried and confused. It’s not surprising. These folks are required to deliver the day’s assignment of parcels before being able to quit. They have to account for every package, get signatures for those cartons and parcel requiring it, scan every single item delivered as to time and date of leaving it at its destination. And of course, all of this must be done accurately, that is, trying to ensure that the package goes not only to the right address, but the correct recipient.
All of this must be done, moreover, under the unique constraint of the carrier (and all of them are alike in this regard, but especially the major ones, because they carry the bulk of the freight and their logistics are particularly dicey as they have all those individual residential addresses to which they must deliver) being required to deliver within a certain promised window and, if the purchase cost threshold is exceeded according to tariffs and fees that have been negotiated to the fraction of a cent, they must do so at a contracted rate, with razor thin margins. In the case of sales over a stated amount (anywhere from $25 to hundreds of dollars) the reseller is picking up the cost, and the services are very competitive, but especially so these days as the U.S. Postal Service, in its struggle to reach profitable operations (at the mercy of a refractory congress, which otherwise takes up the slack of the cost of operations), is now carrying a lot of the water for the other two major national delivery services, FedEx and UPS. The most costly part of any route is the proverbial “last mile,” which is the figurative representative distance between the last rational distribution point and a recipient’s address.
In the case of my errant delivery, the package did require a signature. And the last mile, like all the preceding miles of transport, was being covered by FedEx Ground. The driver obtained a signature. Unfortunately it was the signature of whoever answered the doorbell or knock of the guy when he brought the package to the door of the wrong address, somewhere in my neighborhood (but now, four days later, I am as much in the dark as to where it went as any other ordinary shmoe just waiting for his purchase). The signature, according to the tracking data I am allowed to see as the addressee, was by someone named, apparently, Sshishaanna. If you know this person, please let them know I’m still waiting for the package they took out of the sweating hands of the FedEx route guy.
You’d think anyone accepting a package would, among other things, first check to see where it was coming from, especially if you weren’t necessarily expecting a delivery, and two, to check to see who in the household it is to whom it’s addressed. But no, we, in our general mindlessness, apparently just sign, scribbling whatever indecipherable nonsense appears on the crude screen of the tracking device the route driver hands you along with the plastic stylus that doesn’t seem to register half the time anyway. It used to be you signed and that ended it, but these days – and let me guess, could it be because more and more packages go astray and more and more efforts to trace the package fail because the signature is indecipherable, for starters? – if the driver can’t make out what you wrote, they ask for the spelling of the name you wrote. I’ll also guess it probably took more time for him to type in “Sshishaanna” than he took to read the label before ringing the bell.
I could suggest some things that, germane to the topic of this essay about how to make interfaces not only more friendly and efficient, but more accurate in the everyday contexts of costly logistics as the last step in the process of getting merchandise into the hands of the paying consumer. And this is true especially in these days of more and more retail trade being conducted on the internet, and with a lag (as small now as two or three hours, given Amazon’s intrepid advance to abbreviate the wait for your precious consumer goods) before what you’ve purchased is in your anxious little mitts. Why doesn’t that tracking gizmo that the driver hands you for your signature show in a conspicuous way the name and address of the recipient in clear and readable text with the caveat that you are about to sign for a package shipped to this individual and to please make sure it’s correct? That’s just for starters.
I don’t know how you train route drivers cost-effectively so that you reduce the kinds of imbecilic errors they perform routinely. And which even mistakes that result in sanctions they feel in their own wallets and purses do not encourage them to behave more mindfully in the performance of their salaried duties. But I do know there is clearly a great deal more to be done with the materials and technology at hand, which is being used anyway, and which would produce more and more accurate results (at greater cost-effectiveness) with the small adjustments that an informed methodology applied to the design of labels, device screens, and the mechanisms, both mechanical and electronic, used to ensure that the participants in a transaction are given the best chance of not screwing up. The untoward consequences in most cases are a small amount of frustration that most adults can shrug off, especially in a day or so. But sometimes the result, as this OUP essay adverts to, can be as disastrous and anxiety provoking on a mass basis as the goof that sent the entire population of Hawaii into a panic because of an alleged nuclear attack. The warning was an error of monstrous proportions in its effects, but tiny in terms of the mechanism deployed to trigger it on the simple assumption that no one who was thinking and paying attention would do absent-mindedly or in error.
The denouement of my package disappearance is that the reseller has to ship me another one, that is, as soon as they get more items in stock, because it’s back-ordered. Popular item you see. Flies off the shelves. Even if the cost is high enough that I get “expedited shipping” for “free.”
Since I was a boy I’ve wondered at the ability of people to own up, or not, to their failings and mistakes. Somehow I grew to expect that this is what responsible humans did, usually adults, and I understood it was at great personal cost at times, often in terms of humiliation, shame, and what required many more years of maturity and experience on my part to understand was a painful rendering of one’s personal sense of worth and esteem.
What took me considerably longer to understand – my earlier apprehensions about confessing one’s fault and conscious assumption of responsibility having been more of an intuitive perception, subject to the invisible hand of my parents’ moral suasion (if not, in retrospect, as well, in seemingly inconsequential episodes from time to time in my childhood, the more palpable stern upbraiding I took from my mother) – were the ways in which cultural forces have reshaped the methods and the narratives by which we remove ourselves from the forum of social engagement. We never openly admit guilt, and certainly not in some earnest and transparent heartfelt rendering of such feelings, but we take actions that are signals, or perhaps even more formally signifiers of our acknowledgement of that desultory state of conscience that itself signifies dishonor and mortifying embarrassment.
In the current climate of daily broadcasts of the untoward behavior of male authority figures toward their female subordinates – in plain language the constant stream of accusations of sexual harassment, abuse, if not outright violation, which justifiably goes largely unchallenged as to veracity, because there are inevitably multiple victims testifying – the inevitable response, the usual one, the one that seems almost autonomic in its spontaneity and lack of reflection, is denial of all charges. Inevitably the miscreant attests to his utter lack of such debased character as to behave in a matter contradictory to his innate respect and support of women and his lifelong championship of feminist causes, in spirit, if not in name. Given the preponderance of evidence that is all but sanctioned by the gravity of the charges even in the absence of formal testamentary oath-taking by the victims, there is a farcical quality to the defense offered by the offender. It would, indeed, be funny, if the circumstances and the repercussions of the prior acts did not redound so disastrously on the victims, while perpetrators too often retain their powerful tenure.
In the fullness of time, there are never worse repercussions, despite allegedly exhaustive inquiries and what is lamely often put under the rubric, as it is here, of “full and fair process of review.” Severe penalties are defined. If they are ever imposed, they seem never to hit the headlines with the same force as the original exposure, which usually is the culmination of years, if not decades, as in this case, of abuse and concealment (if not outright contemporaneous dismissal or minimalization, in those rare instances that victims brave the virtual institutional skepticism of accusations made at the time of the violation). As the promised new order of better vigilance and active fostering of an atmosphere and environment of safety and protection of the interests of vulnerable populations, but especially women who remain largely in positions of subordination and powerlessness, has yet to be established, the question remains about how seriously society is willing to punish, never mind speak of the remote potentiality of reform and rehabilitation, and vilify offenders in such a way that the prospect of the depth and extent of humiliation once publicly exposed will be sufficient to deter the behavior that occasions it.
All original content on these pages is fingerprinted and certified by Digiprove
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.